BWAYX is built by theatre fans for theatre fans
Our mission is to help create a more sustainable future for live theater where everyone can benefit in today’s digital economy.
Supporting Live Theatre
Fewer than 1/4 of shows break even on Broadway, and that was before the pandemic made things even more difficult.
We work with shows and artists to create new revenue streams that help make live theatre more financially stable and provide additional income to artists and creators.
Engaging Theatre Fans
There are millions of theatre fans who are looking for deeper connections with the shows, performers and creators they love.
We design digital collectibles that allow fans to own a piece of their favorite shows, and can provide behind-the-scenes access and exclusive experiences.
Building A Brighter Future
The BWAYX Team
The Broadway Exchange is operated by Museworks Labs – meet the team working to create a more sustainable future for live theatre while building deeper connections between fans and creators.
Meet the BWAYX Creative Council
The Broadway Exchange’s Creative Council is a group of dedicated performers and creators who are committed to helping live theatre thrive in a digital economy in a way that is inclusive, resilient and equitable. The Council works with BWAYX to ensure we’re creating content that fans will love and building a financial model where everyone benefits.